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Saturday 18 September 2010

Fashion Shenzhen Exhibition Review


As I entered the Shenzhen exhibition I found myself walking into a refreshingly calm and elegant scene. Neatly merchandised stands exhibited collections from an array of Shenzhen based designers. Splashes of crisp reds and greens were dotted around the room between rails of muted stone hues and earthy prints. A favorite was ‘Awkening’ a collection by fashion production company HuanJue Garment Co. who’ve centred their label around sustainability in both production and design. Dresses that appeard to be silk and leather were indistinguishable from the real thing yet made by alternative processes. The collection featured litteral prints, Ice caps, water and images of the north pole making a social comment on the effect of fashion on global warming. Fashion label Elassay also presented a tactile and wearable collection, billowy feminine blouses and a woven silk gold tunic that looked like shredded gold stood out in particular. On the whole the exhibition, with it’s relaxed boutique atmosphere, displayed a highly wearable selection of ultra chic separates that would undoubtedly appeal to the masses.


Words by Lara Angol 
Images by Nicole Trundle