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Thursday 7 October 2010

Doychinoff at VFS Paris Show Room




After stints at the renowned fashion houses Hussein Chalayan and Roland Mouret, womenswear designer, Maria Doychinova went on to establish her own label, ‘Doychinoff’. The Vienna based brand creates conceptual, high-quality and avant-garde fashion, inspired by art, urban space, architecture and contemporary lifestyle.

Maria sees fashion design as an art form and her approach to Doychinoff’s latest collection, ‘Petroleum,’ highlights this. Exploring similar paneling and pleating techniques from previous collections, Maria has created a range of sleek tops and body con dresses in a black wetlook sheen and ivory silk-satine. Boning and curved structured panels accentuates features of the natural female silhouette whilst tiered layering and gathered laser-cut fabrics creates a delightfully delicate and elegant appearance.

Sarah Barlow