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Monday 27 June 2011

Selection Panel. The very beginning for september.


 
Selection Panel judging. Was a hard job!




VFS kids helping around. We were wondering if we could take something home.



And the day arrived, last Tuesday Vauxhall Fashion Scout held the Selection Panel where the designers for September´s London Fashion Week were selected.
Around 50 collections were scrutinised by the judging panel who were amazed by the quality of the work and the design skills. 
Quality, creativity and innovation in the fabrics and in the construction were some of the criteria analysed in deciding on the designer selection. It was a tough job as there were many collections to look through, with cohesive collections and strong business plans. 
The highly anticipated Merit Award Winner, Ones To Watch and Ones To Watch MEN winners were selected and we can secretly say that this September is something to look forward to!
On hand to lend expertise and industry advice were Jessica Bumpus from Vogue.com, Stefan from Not Just A Label, Melanie Rickie from Grazia to name a few. 
Soon the results will be unveiled, and we will introduce each designer with an exclusive interview and soon to be announced schedule for this coming London Fashion Week.
The event was sponsored by Hi Sushi, who provided specially prepared concept dishes for the panel to sample.
It was a day full of job to do and important decisions to make, but the great mood and the creativity of the designs helped out to cheer up the ambiance. The results will be unveiled soon, but from the office we can confess this September is going to be super interesting and with a hint of difference. 

As always, leading innovation. Wait to see.