Friday, 13 May 2011

Fashion Finest Awards nominees announced.

Nominees for the inaugural Fashion Finest Awards have been unveiled. Congratulations to the nominees, who among all, are 6 designers that showed and exhibited with Vauxhall Fashion Scout, they are:

Bunmi koko nominated for the Emerging Designer Category

Samantha Cole London
nominated for the Designer of the Year category

A.Hallucination London, Asger Juel Larsen, C/Bruerberg and Mr. Lipop nominated for the menswear designer.

The Awards have been Organised by Fashion Finest Magazine which is an increasingly growing portal for both the fashion consumer and industry professionals to connect.

Now, they want to recognise emerging talents and young minds, to spot them as the new generation, and give them the opportunity to be recognised as industry talents that are considered ‘off the radar.’ 

This nomination already recognises the great work that every single designer have done, as well highlighting their innovative spirit, which is one of the main facts that this awards celebrates.

Well done guys! Now, keep working hard, and we hope this nomination entice you to show the industry what the new generations can do. 

The event will take place on July 22 at  London at Gibson Hall. Click here to see the official site.

Juan Mora Yanes

Wednesday, 11 May 2011

Not Just A Label launches new web page

NJAL, the leading global resource for discovering and supporting pioneers in contemporary design, is celebrating 3 years of digital fashion launching a new state-of-the-art website. This will make their efforts stronger on supporting young an innovative designers.

With this new website they are trying to be at the spot, leading trends and new technology bringing the most innovative fashion designers to the front, and push undiscovered talent forth with ease. This new site is focused in answer the necessities of different sides of the industry, press, designers and shoppers.
For press and media, the site offers an improved designer directory, which allows accelerated access to the most exciting new talents, tailored to the industry’s demands. A section showcasing the newest collections offers a real-time avenue for finding new talent instantaneously, and an enhanced editorial section that brings more focus to fashion journalism; paying attention on topics not covered by the mainstream media.
For designers, the new site offers more exposure opportunities and an improved retail function to finance their progression independently. It also provides a fresh platform to promote and publicise independent design with increased functionality.
For shoppers, the site has elevated its retail platform to a new level, with access to the world’s most fashion-forward designs. Working alongside this launching, collaborations with London based designer, will complete the evolution of the site.
The evolution of this webpage enhances the previous efforts that NJAL was doing, as well as Vauxhall Fashion Scout, showcasing and bringing new talents to the front, and helping them to launch and grow businesses. Understanding the evolution of the new technologies and social networks is vital to succeed and be on the right track to carry on. 
Click here to visit their new webpage full of interesting new content.
Juan Mora Yanes

Tuesday, 10 May 2011

5 things every designer should know by Maria Alvares from FAD

Vauxhall Fashion Scout is soon organising mentoring events, with the main objective of providing help and advices to our designers with their businesses. 
This time The Fashion Scout listens to Maria Alvares who is the executive Director and founding member of Fashion Awareness Direct (FAD), which helps young people bridge the gap between education and industry. She told 5 things every designer should know in an interview by Blow PR. 
FAD selected for last season 15 designers, who showed with Vauxhall Fashion Scout. Them were enticed to create two garments with a theme, to escape. This young designers are advised by Maria, and now she shares those advices will all of us.
First she believes that it is essential to have experience within the fashion industry before establishing your own label.  According to her, this will provide you with knowledge and industry insights that then, can be applied to your own label.  As well, this industry experience will be the beginning of your career which is not a straight path, so be focused.
After your sponsoring finishes you have to be ready to face the industry as a growing business, in order to make money. Remember to concentrate on being creative, and find a good business partner, who have experience on the field. This is the advice of Maria Alvares when talking about running you business. Don not try to do everything by yourself.
You need to materialise you ideas and having construction skills will help, in order to know how they can be translated from ideas to an actual collection. “The bottom line is that people are going to buy your designs because they are well made” says Maria.  
Do not forget simplicity, and be focused on one idea to create your collection, do not put things on top of things, be cohesive. “Be brave enough to go with one idea” it is one of the advices from Maria. And this is right, as simplicity always is successful.
Once you have worked on your ideas, promote them. Let people know you and what you do, and what is different from others. The advice from FAD director Maria, is using the social media tools, to build a network of contacts that will talk about you. 
All this advices are key ideas and insights that can be used to build your brand and grow as a designer. Summarising, you have to have experience within the industry, have business knowledge or partner with someone who does, have construction skills, be simple and promote yourself.
Great advices from Maria Alvares who knows really well about breaking into the industry, and what it takes. To read the interview click here.
Juan Mora Yanes

Monday, 9 May 2011

Tze Goh spotted by Business of Fashion

Singapore-born designer, Tze Goh has been featured in Business of Fashion, in an article where he give some of the insights of his work processes and the thoughts behind his collections. “For me, fashion is all about changing the silhouette of a person.” according to the young designer, who already have a clear statement about fashion.

His clothes do not have any meaning “... so they don’t have so much semantics,” stablishes Tze Goh, to whom, the main idea to get from clothing is the shape they can give woman. He wants to create practical clothing stylistically sustainable, which nowadays is an innovative point of view over the fashion business were everything goes high speed.

He believes that a cohesive collection is the one that is only focused on one theme “I don’t really understand why there are so many themes in a collection; there’s no real reason for that” He sets one or two ides to work within those boundaries so he is sure his work is focused. As an example the two main inspiration for his Autumn/Winter 2011 collection, were the Japanese kimono and the sleek interiors of Porsche sport cars. Inspirations that helped to give shape to a minimal and pure lines collection.

To materialise this concept of clothes were the most important thing is shape, he makes his own materials, bounding virgin wood and cahsmere with 3D jersey to create slightly more rigid fabrics. This new way of utilising fabrics and other materials is what makes Vauxhall Fashion Scout Ones to watch designer, more innovative and clever when creating fashion is about. And is this unique techniques and ideas that makes Tze Goh gain the attention of media and the rest of industry.

This article reflects a unique personality, leaded by a constantly experimenting mind, with really fixed and mature fashion statements and ideas, that get succesfuly materialised in his collection.

Tze Goh collections are now available in new London´s concept store LN-CC, click on "store review" on this blog, if you want to read a store review by The Fashion Scout.

To read Business of Fashion article about Tze Goh click here.

Juan Mora Yanes