Friday, 9 September 2011

The Graduates @Vogue

Under the title: "The Graduates" Vogue´s October issue, features designers of the future, including  Phoebe English, Nicola Morgan and Jenny Postle. The three of the them are part of Vauxhall Fashion Scout´s different awards and innovative initiatives.

Jenny Postle, who teamed up with Sam Leutton to give birth to Leutton Postle gained Vauxhall Fashion Scout´s  recognized Merit Award. They will show this  London Fashion Week,  Friday 16th of September, 18.30PM.

Phoebe English, who has just graduated from Central Saint Martin was chosen by our Selection Panel to be part of our Ones To Watch for this SS12 season. The style of her collection can be defined  as complex, disciplined and  detailed. It will be showcased in a back to back show with Alice Lee, Shao Yen and Malene Oddershede Bach, this Friday 16th of September 17.30PM during London Fashion Week.

Last but not least,  Nicola Morgan has been scouted by Vauxhall Fashion Scout to be part of the Graduate Showcase initiative, which is an exclusive  reception presenting a selection of the very best fashion design graduates from June 2011.

One week to go, but we can not wait to start!

Rekorderlig Announced as Cider Sponsor for this Fashion Week

At VFS we are excited to announce Rekorderlig as cider sponsor for this Fashion Week, which is only one week ahead. The excitement and the good mood is in the air!

Rekorderlig Cider was first created in 1999 with the purest spring water from vimmerby, Sweden; where it is still brewed today by Abro Bryggeri.

From its organic and humble Swedish roots, Rekorderling has retained its dependable honesty to become a much loved, fourth generation family-brewed cider.

They have a wide range of flavors, including classics like apple and pear flavor cider, something more indulgent like wild berries and mixed flavors like strawberry and lime, apple-blackcurrant or winter cider made with the finest apples infused with vanilla and cinnamon.

This Swedish cider brand also has an inspiring tumblr page, where they re-blog and post about things they consider to be "beautifully Swedish". An interesting initiative that brings together fashion, street art, and events all from Sweden. VFS is already following them!

Our new sponsor will provide the guests with cider at Vauxhall Fashion Scout´s Graduate Reception on Friday 16th. An exclusive reception presenting a selection of the very best fashion design graduates from June 2011.

Rekorderlig Cider will host a reception in our exhibition room everyday during fashion week at 6PM. Hope to see you there.

To know more bout Rekorderlig see their web page.

To see Rekorderlig cider tumblr click here.

To reblog and love VFS see our tumblr by clicking here.

Sponsor announcement:Ty nant

Ty Nant named as the official bottled water sponsor for Vauxhall Fashion Scout for the second season.

“Starting life at London's top hotels in 1989, Ty Nant rapidly gained recognition as a premium product and today it can be ordered in many of the world's leading hotels, clubs and fine restaurants”

 The brand was founded in 1989 with their bold blue bottles, with Victorian inspiration, the colour blue was associated with poison rather than purity. Ty Nant’s signature beautifully crafted glass and plastic bottles are not only pleasing to the eye but are all fully recyclable.

Ty Nant is drawn from a vast underground aquifer, producing a well balanced natural mineral water of unrivalled composition. You can find this natural mineral water in two varieties: still and carbonated.

Whatever your choose, you can be sure that Ty Nant is a 100% natural product

 We are looking forward to working with Ty Nant again this season!

Check out their website here

Thursday, 8 September 2011

BFC/ELLE Talent Launch Pad winners: We congratulate you!

Eudon Choi AW11
David Longshaw AW11

Vauxhall Fashion Scout would like to congratulate The BFC/ELLE Talent Launch Pad Winners; Claudia Catzeflis, Saloni, Sophie Hulme and Vassilisa. The winning designers impressed a panel of judges who included key industry members such as Helena Christensen (Former model and photographer), Rebecca Lowthorpe (Fashion Features Director, ELLE UK) and Designer Sara Berman.

These designers are following in the exciting footsteps of Vauxhall Fashion Scout alumni Eudon Choi and David Longshaw, both who were among six of London’s most talented creatives to first to win this coveted award in September 2010. This season, Eudon Choi will be presenting his collection on the VFS catwalk as part of his ongoing Merit Award support and David Longshaw will be joining us in Paris for the Fashion Scout Paris Showroom. 

 ‘The BFC/ELLE Talent Launch Pad aims to provide nascent British designers with the opportunities, acumen and support to thrive in the competitive fashion industry.’ ELLE’s Acting Editor Jenny Dickinson.

Stylist Magazine: London Fashion Week competition!

Stylist Magazine are offering two VIP tickets to our Merit Award show.
Our lovely sponsors have come together to create a bundle of goodies for our VIP London Fashion Week competition!
Vauxhall Motors, our official sponsor will be providing a chauffer driven car to take the winner between the show and a special salon appointment for a hair makeover with Toni and Guy.The winner will also receive a bag of make up products from The Body Shop worth £150!
Get entering here



Antonina Izmaylova and Nathanael Gam

The London based brand IZMAYLOVA is run by duo Antonina Izmaylova and Nathanael Gam. Nathanael focuses on the business elements of the company while Antonina is the Creative Director. The two twenty-somethings have created and built up a brand which specialises in creating garments that convey empowerment and yet each creation is still able to capture an alluring sense of elegance. The modern woman is what this brand appeals to, a woman who isn’t afraid of trying out new and daring fashions. The brand may hold edgy and futuristic trends but they never falter in their quality when it comes to the fabric or the structure.

Here's the brand profile:

What is the essence of IZMAYLOVA?
Both in their early twenties, two bright young entrepreneurs have a vision founded on their combined Russian and French heritage, to redefine the concept of modern luxury. Antonina Izmaylova and Nathanael Gam are the Design-Duo behind London-based luxury womenswear brand, IZMAYLOVA. In operation for just one year, IZMAYLOVA has established a strong in-house design studio, where each piece is handcrafted by a skilled artisan – some pieces taking up to 50 hours of labour to produce. The core value of the brand remains sharply focused on craftsmanship and this is evident in the new SS12 Collection more so than ever. The distinctive IZMAYLOVA silhouette harnesses architectural design and emphases shape and femininity.

Who is behind IZMAYLOVA?
IZMAYLOVA was co-founded in 2010 by Antonina Izmaylova and Nathanael Gam, both at age 22. Antonina is a graduate from London’s Central Saint Martin’s College of Art, while Nathanael studied Fashion Business Management at London College of Fashion. Nathanael worked for many seasons with the British Fashion Council where he was responsible for handling the International Relations for the bi-annual London Fashion Week event and the annual British Fashion Awards. The pair were drawn together after they met at Antonina’s graduate showcase. Their shared vision of redefining the concept of modern luxury drew them together and fuelled their dream to create something fresh and unique. They both agreed that Luxury is about the subtlety and believe the detailing and finish of the garments should speak for itself.

How would you define IZMAYLOVA Woman?
The IZMAYLOVA Woman is confronted by limits and boundaries and daringly breaks through these fearlessly. She is eccentric and a risk-taker in her bold fashion choices. She appreciates fine quality craftsmanship and understands the power of dressing. She is the woman who enters the room and everybody notices.

Where does IZMAYLOVA find inspiration from?
The IZMAYLOVA Design Duo are inspired by both Antonina’s Russian heritage and by the fashion-forward edge of living and being based in London. Antonina’s Russian heritage is strongly infused into her designs as bold, imperialistic architecture, and the artistic history of ballet and opera appear intuitively in each garment. This is fused with Nathanael’s modern interpretation of luxury and their combined appreciation of London’s unique street fashion and culture. Their philosophy remains to harness the amalgamation between the old and new and in turn create timeless pieces.

What are we expecting this season from IZMAYLOVA SS12 collection?
This new collection focuses on the contrasting transition from darkness into light. The Autumn/Winter 11 Collection was dark and dramatic, the co-designers wanted to immerse themselves into colour and fluid fabrics. This Spring/Summer 12 Collection features melting gold, burnt orange, dust pink, nutmeg and sumptuous cream – all inspired by the scenic paradise in Hawaii. It incorporates luxurious light-weight materials such as cascading silks, elegant satin Duchesses, floating chiffon and light-reflecting Swarovski crystals to fuse in pieces such as elongated pleated trousers, cascading fishtails skirts, and 70’s inspired floor-length gowns with billowing sleeves. The core value of IZMAYLOVA remains sharply focused on craftsmanship and this is evident even more so this season.

-What means to be showing in London?
Nathanael and Antonina are thrilled to be showing during London Fashion Week this season as it signifies the introduction of the brand. London is home to IZMAYLOVA and this is where the Design Duo first met, so for the brand to launch here first holds special relevance to Nathanael and Antonina.  IZMAYLOVA has also been offered a Private Presentation Room in Somerset House from the 16th to 20th September, so this season will be a busy yet very exciting time for the pair. London is at the forefront of fashion and each brand that comes out of the capital is respected worldwide. London is not the easiest place to launch a label because of the high numbers of creative minds here, but it certainly is the most rewarding.

Can you describe the mood of the studio and what are you listening to there?
The whole studio is buzzing with excitement and anticipation in the lead up to London Fashion Week and everybody in the team is eager to present the stunning Collection. The team has been really well prepared and everything is going along smoothly; the mood can be likened to the calm before the storm perhaps as the show date approaches. The IZMAYLOVA Team is enjoying listening to Bonobo at the moment as it is creating a really inspiring and focused mood in the studio.

Keep up with IZMAYLOVA on Facebook and Twitter

We can't wait to see their vivid pieces on the Sunday 18th September!

Sponsor Announcement:Snog

Snog-Covent Garden
“You can never have too many Snogs!”
Creating a product that is delicious and healthy is no easy task so we are delighted to announce that Snog is now sponsoring VFS this season! Snog’s frozen yogurt is a guilty pleasure, minus the guilt!   This wholesome treat has no fat, is high in calcium and protein and is part of your five a day if you choose fruit toppings. The frozen treat also contains Agave nectar, a natural plant extract which offers the same amount of sweetness as refined sugar with almost half the calories!
Snog will be sponsoring key events and shows at Vauxhall Fashion Scout and will be found in the Media Lounge on Friday, what a kick start to Fashion Week!

Check out their website here and their blog here 

Wednesday, 7 September 2011

Sponsor Announcement:Hi Sushi

Sushi has always been a fashion favourite; It’s small, nutritious and beautifully crafted.  
Hi Sushi have sponsored us in past seasons and gifted us with many delicate delights. The atmosphere of their restaurants is inspired by traditional Japanese eating and drinking houses. They also serve a number of dishes that intertwine modern delicacies with a traditional flare.
 “Pushing the culinary envelope, diners can expect challenging, authentically prepared arrays of seasonally adapted yaki grills, tempuras cooked in iron bowls, noodles with slow-prepared fish stock and the freshest, more unusual sushi and sashimi."

Check out their website here

Special announcement: Graduate Showcase

Nova Chiu (LCF)

Parsha Gerayesh

Steven Tai (CSM)

Anna Smit (RCA)

Charlotte Barry (LCF)

Helen Turner (RCA)

Kate Wallis (WSTM)

Nicola Morgan (RCA)
Patrick Li (RCA)
Ume Romaan (DMF)

Victoria Spurce (RCA)

Hello VFS followers! This LFW Vauxhall Fashion Scout is launching an exciting new initiative for exceptional talent - the Graduate Showcase.  Featuring a selection of the very best new talent to come out from and around Graduate Fashion Week, The Graduate Showcase features graduates from Central Saint Martins, London College of Fashion, Royal Academy of Art, Westminster, De Montfort and Kingston Universities.  
Internationally recognised as the home of new talent, Vauxhall Fashion Scout have scouted and selected these graduates from over 300 collections viewed during this June’s graduate shows.  

The graduates include: 
Anna Smit (RCA)
Charlotte Barry (LCF)
Helen Turner (RCA)
Kate Wallis (Westminster)
Nicola Morgan (RCA)
Parsha Gerayesh (Westminster)
Nova Chiu (LCF)
Patrick Li (RCA)
Steven Tai (CSM)
Umeromaan (De Montfort)
Victoria Spruce (RCA)
 The Graduate Showcase will take place on the opening day of London Fashion Week and features a curated selection of three outfits from their graduate collections, as styled by Guy Hipwell of Supported by the Mayor of London´s London Fashion Showcasing Fund the event will enable press and buyers attending LFW to meet the young designers and see their creative vision first hand.

 “My team and I saw over 300 graduate collections this June and were extremely excited by what we saw. Unfortunately many buyers and media were unable attend all the shows, so we decided to showcase a selection of the very best collections for them during LFW. It is important that the whole industry has the opportunity to see the future of British talent at the very start of their careers. 
A key element to this initiative is a bespoke mentoring programme for these highly talented graduates.  It is our objective to help them take the giant step from graduation to establishing their own creative businesses.” Martyn Roberts, Vauxhall Fashion Scout Founder. 
Vauxhall Fashion Scout is running intensive mentoring sessions featuring guest speakers from across the industry to provide key information on setting up a business, PR, Sales, branding, funding and production. The sessions will take the graduates through all aspects of setting up their own label and running a business.  
The Graduate Showcase will take place Friday 16th September, 11am – 3pm at Freemasons’ Hall, Vauxhall Fashion Scout´s permanent location. 

Tuesday, 6 September 2011

The international Press and Buyers Reception hosted by Vauxhall Fashion Scout in Partnership with Fashion Monitor


The countdown to London Fashion Week is quickening and the fashion events haven’t stopped popping up. With Fashion Scout it’s no different. On Sunday 18th of September from 10am to 1pm, we will be hosting our international buyers reception in partnership with Fashion Monitor. This is a great opportunity for any members of the media or buyers to network with many fresh faces in the fashion industry.

Fashion Monitor is the leading contacts, news and events service for the fashion, beauty and lifestyle professional.

The International Press & Buyers Reception, supported by the Mayor of London’s London Fashion Showcasing Fund will take place in the Exhibition Centre within the Freemasons’ Hall, providing global fashion and beauty professionals with a platform to meet, greet and network with industry peers.

The reception will be attended by a range of designers exhibiting at the venue throughout LFW, including Vauxhall Fashion Scout Merit Award winner Leutton Postle and Ones To Watch Alice Lee, Malene Oddershede Bach, Phoebe English and Shao Yen.

Hannah White, editor of Fashion Monitor says: "Working alongside Vauxhall Fashion Scout for the International Press & Buyers Reception is a great honour. Fashion Monitor is keen to show support for emerging designers and the reception is a relaxed environment for press, buyers and designers to meet and discuss this season’s collections."

Martyn Roberts, founder of Vauxhall Fashion Scout says: "Fashion Monitor is the industry’s bible for news, contacts and events, created and powered by a dedicated team of professionals. The International Press & Buyers Reception is the perfect opportunity to join together to showcase an exciting selection of LFW’s best new talent to a wide range of international media and buyers.  Our trial event last season was a huge success and we are looking forward to September’s reception."

For further information visit and

To request invites contact

Monday, 5 September 2011

Sponsor Announcement:Hummingbird Bakery

Red velvet cupcakes

Wardour Street branch:Soho

Carnival themed cupcakes

We are delighted to announce Hummingbird Bakery is joining our team of sponsors.

The scrumptious brand started up in 2004 with their first branch on Portobello road with the goal to serve their customers an alternative to supermarket cakes and French patisseries. They began to expand in 2007 and now have branches in South Kensington, Soho and Spitalfields. Hummingbird’s fresh and delicate creations can also be made in the comfort of your home! The unique Hummingbird Bakery cookbooks are filled with a number of simple and yummy recipes.
London Fashion Week and Red velvet cupcakes? 
What's not to love?

You can follow Hummingbird Bakery on Twitter or become a fan on Facebook.